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When Decentraland announced the implementation of their First ATM Transak back in August 2022, much criticism led to the expectation that banking in the Metaverse was nothing more than a far-fetched idea, but it turns out this wasn’t the case. First movers in the banking industry have already begun exploring the Metaverse, creating virtual experiences […]
As part of their Metaverse strategy, big brands like Ubisoft, adidas and Gucciare buying virtual lands in the Metaverse, but why invest in something that’s practically intangible? To answer this question, let’s first peek into the main Metaverse platforms to find out where the virtual market stands: DecentralandEver since its inception, Decentraland has been a center of opportunity for […]
As opportunities in the virtual worlds continue to grow, the importance of securing legal protection to discourage and defend against brand infringements will also increase…much like the real world. Examples can already be found: HermèsWe can think of Hermès’ lawsuit against NFT artist (Mason Rothschild) for allegedly profiting from the brand’s name in his NFT […]
‘I’m really not sure the average person can tell you what the Metaverse is’ – Tim Cook, CEO of Apple told the Dutch Publication Bright last week. Until today, no study has been released showing more then 10-15% of the respondents able to explain the Metaverse to someone else. Cook adds that he prefers to use […]
On their path of becoming the world’s largest athletic apparel company, Nike has been embracing its “Just Do It” attitude and jumping head-first into the ring. They created a cohesive cross-channels experience by integrating technologies such as AR, AI and holograms into their brand strategy – digital and in-store – which prioritized the customer journey. […]
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