Blog /bläg/
Noun
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
How Real is the Virtual Real Estate?
As part of their Metaverse strategy, big brands like Ubisoft, adidas and Gucciare buying virtual lands in the Metaverse, but why invest in something that’s practically intangible? To answer this question, let’s first peek into the main Metaverse platforms to find out where the virtual market stands: DecentralandEver since its inception, Decentraland has been a center of opportunity for […]
Fighting Old Battles on New Grounds
As opportunities in the virtual worlds continue to grow, the importance of securing legal protection to discourage and defend against brand infringements will also increase…much like the real world. Examples can already be found: HermèsWe can think of Hermès’ lawsuit against NFT artist (Mason Rothschild) for allegedly profiting from the brand’s name in his NFT […]
Battle of the Metaverse Philosophies
‘I’m really not sure the average person can tell you what the Metaverse is’ – Tim Cook, CEO of Apple told the Dutch Publication Bright last week. Until today, no study has been released showing more then 10-15% of the respondents able to explain the Metaverse to someone else. Cook adds that he prefers to use […]
NIKE Did It (again)
On their path of becoming the world’s largest athletic apparel company, Nike has been embracing its “Just Do It” attitude and jumping head-first into the ring. They created a cohesive cross-channels experience by integrating technologies such as AR, AI and holograms into their brand strategy – digital and in-store – which prioritized the customer journey. […]
How Powerful are Unexpected Brands Collabs ?
To augment their offerings, airlines around the world are turning to the #Metaverse as the #aviation industry is picking up pace in the virtual worlds. Let’s have a closer look: #UAE‘s major local carriers have all taken the lead to jump into the Metaverse. Emirates, one of the Metaverses the most awaited, announced an investment of $10 millions while Etihad launched its […]
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Incorporating a company into the metaverse is a pivotal move that demands meticulous planning for