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Since the Pandemic, the beauty industry has embraced the possibilities that #AR has to offer through virtual cosmetic try-ons or showrooms. Little did we know, that we could take things one step further with the apparition of the Metaverse. Global brands did not waste time to adopt this innovation – but what kind of experiences are we talking […]
When Decentraland announced the implementation of their First ATM Transak back in August 2022, much criticism led to the expectation that banking in the Metaverse was nothing more than a far-fetched idea, but it turns out this wasn’t the case. First movers in the banking industry have already begun exploring the Metaverse, creating virtual experiences […]
As part of their Metaverse strategy, big brands like Ubisoft, adidas and Gucciare buying virtual lands in the Metaverse, but why invest in something that’s practically intangible? To answer this question, let’s first peek into the main Metaverse platforms to find out where the virtual market stands: DecentralandEver since its inception, Decentraland has been a center of opportunity for […]
As opportunities in the virtual worlds continue to grow, the importance of securing legal protection to discourage and defend against brand infringements will also increase…much like the real world. Examples can already be found: HermèsWe can think of Hermès’ lawsuit against NFT artist (Mason Rothschild) for allegedly profiting from the brand’s name in his NFT […]
Retail Is Becoming More Visual A few years ago, AR in retail was mostly associated
There is a lot of noise around AI and immersive technology right now. Most of
Most immersive projects don’t fail in production.They fail at the RFP stage — when decisions
In recent years, Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) have
In an era marked by rapid technological advancements, the impact of artificial intelligence (AI) on
