VR Sports Arcade VR Park, The Dubai Mall

VR Park at The Dubai Mall wanted a new reason to visit: real sport, in virtual reality. We launched VR Sports there in 2018 as a joint venture with Emaar Entertainment.

The result was the region’s first VR Sports Arcade, built for sports fans, VR enthusiasts and athletes who want to improve their game.

Visitors step into the shoes of their favourite athletes across 25+ VR sports games. State-of-the-art VR technology and realistic gameplay bring the adrenaline rush of real competition.

Dynamic matches and challenges blur the line between virtual and real. Whether you’re a sports enthusiast or after an exhilarating adventure, the memories last long after the game ends.

As content experts, we design far more than the games themselves. We craft the virtual environments and curate content that keeps players coming back.

What goes into the content

• Story and characters captivating storylines and character development.
• Competition interactive challenges and tournaments.
• Beyond the headset augmented reality elements, VR arcades linked to physical sports facilities, and companion apps.

Our launch was a hit with enthusiasts and caught the attention of national television. VR Sports was featured on Dubai TV and Abu Dhabi TV, praised for its innovation, technology and thrilling gameplay.

Retail

We also brought VR Sports to Bloomingdale’s in The Dubai Mall to kick off its menswear focus in store. Shoppers tried a game of basketball in VR.

Around 75,000 visitors a year play at the VR Sports Arcade. Dubai Sports Council welcomed it as a way to further enhance Dubai’s sporting landscape.

As H.E. Saeed Hareb noted, studies have shown that VR helps athletes better understand their performance. That makes VR Sports a training tool as well as a game.

VR Sports has since gone on tour, with booths and pop-ups across Dubai. See VR Sports on tour