ARKUB Interactive showreel: the VR Park entrance at The Dubai Mall

We createwhat comes next. Arkub, immersive experiences, AR/VR and AI studio in Dubai

AR, VR & AI experiences for brands, attractions and events. Dubai, since 2013.

Scroll

Selected clients

Tech creative studio · Dubai · Since 2013

Worlds. Built differently.

A UAE immersive studio since 2013, turning places into experiences people step into, blending AR, VR, AI and storytelling for landmarks, attractions and brands.

Alongside client work, we create original concepts of our own: attractions and experiences we believe should exist.

We don't just explore what's possible. We build it.

Explore our work →360° industrial tours
Immersive
attractions
360 Video
production
Permanent
Family at an Arkub interactive telescope, At the Top, Burj Khalifa
installations
AR
Visitor using the Sharjah Tourism AR portal on a phone
VR
Interactive
telescopes
3D
animation
AI &
AI character: a 3D Emirati host in a black shayla
storytelling
AI-VR
AI character in a VR soft-skills training scenario
training
Concept
creation

01 — Selected work

Featured projects

Visitor using an Arkub interactive telescope at At the Top, Burj Khalifa01
At the Top, Burj KhalifaObservation deck

Interactive telescopes

200+ landmarks brought to life in 6 languages, with live, day, night and history modes.

VR Sports Arcade at VR Park, The Dubai Mall, by Arkub02
VR Park, The Dubai MallLocation-based VR

VR Sports Arcade

The region's first VR Sports Arcade — 75,000 visitors a year and 25+ VR sports games.

Sharjah Tourism AR portal app by Arkub: a visitor holds a phone showing the Sharjah portal, beside a pool at a Sharjah resort03
Sharjah TourismAugmented reality

Sharjah AR portal

Five destinations across Sharjah through location-based storytelling, audio guides, AR views and a live map.

Family using interactive viewing telescopes at an observation deck, Arkub observation deck attractions04
Observation decksDeck attractions

Observation deck attractions

Unforgettable moments with interactive viewing — planned from the first site walk to the last sightline.

VR Sports pop-up activation booth, Arkub VR Sports on tour05
VR Sports · Beyond the arcadeActivations

VR Sports on tour

Spin-offs, launches and pop-ups at Ain Dubai, Bluewaters, Bloomingdale's and Nad Al Sheba.

AI-powered virtual character in a VR soft-skills training scenario by Arkub06
Confidential client · AIVR + AI

Soft skills VR-AI training

AI-powered virtual characters that hold natural conversations, with real-time feedback and analytics.

Visitor in a kandura playing the Dubai Duty Free VR tennis game by Arkub at the Dubai AI in Sports Conference07
Dubai AI in Sports ConferenceBranded activation

VR tennis game

An immersive VR tennis experience with gamification and prize rewards.

AR large-screen football experience by Arkub for Dubai Sports Council08
Dubai Sports CouncilAR large screen

AR large screen

Personalised AR overlays, motion-tracking games and souvenir photos for the Dubai International Sports Conference.

01 / 09

02 — Services

One stop.
Multiple dimensions.

01

AR · VR · MR

Extended-reality experiences, from headsets to large-format AR screens.

02

AI-VR Training

AI characters and immersive VR training with AI coaching, for safety, onboarding and skills.

03

360° Video & 3D

Immersive and 360° film production, 3D animation and photoreal CGI.

04

360° industrial tours

Interactive virtual site visits of plants, factories and facilities. Discover more →

05

Interactive

Installation concepts and implementation for attractions and events.

06

Gamification

Branded games and gamified experiences built for engagement, rewards and fun.

03 — AR · VR · XR + AI

Our worlds, amplified by AI.

AI character: a 3D Emirati host in a black shayla with glowing magenta collar lines, looking at the viewer with a soft smile

مرحبا! Welcome. How can I help you today?

Characters that talk

Lifelike AI characters inside VR worlds.

Coaching in VR

AI feedback during VR training.

Smarter AR

AR guides that answer questions live.

AI character · generated 3D visual, not a real person

04 — 360° industrial tours

Step inside the plant.
From anywhere.

We turn factories, plants and industrial facilities into interactive 360° tours — so clients, investors, auditors and new hires can walk your site on a laptop, phone, touchscreen or VR headset, without a site visit, safety gear or travel.

  • No site visit needed
  • Client & investor visits
  • Trade shows
  • Safety & onboarding
  • Remote audits
Book a tour demo →
● 360° tourProduction hall · Line A0°
Drag to look aroundFloor plan · 4 areas

05 — Studio

We bring imagination and technology together to create experiences people don't just see. They become part of.

Inspired by the Arabic word Bukra — tomorrow — ARKUB Interactive has been building visitor experiences, observation deck attractions and interactive technologies for the region's leading destinations since 2013.

13+Years of experience
50+Projects delivered
75KYearly VR Park visitors
200+Points of interest at Burj Khalifa

Have an idea?
Let's make it real.

hello@arkub.co →Book a 360° tour demo
Call+971 (0)4 777 9770+971 (0)58 581 4311
Emailhello@arkub.co
Follow