Digital twins
A virtual copy of a real place or product, so visitors can explore it in VR or AR.
Service 01 / 09
Immersive attractions
Location-based VRMalls & venuesLive eventsGamification
Location-based VR and visitor attractions that people come back to.
We concept, design and deliver immersive experiences for permanent installations and live events, in Dubai, across the UAE and beyond.
Every project starts with a clear brief and a defined audience, then moves through wireframing, prototyping and full deployment.
We design around how people actually move, interact and engage in real spaces, not how they behave in a controlled demo.
At a glance
What it covers
Gamification
Scores, leaderboards, challenges and prizes that turn a visit into a competition.
Training
Hands-on scenarios where people practise safely, then try again until they get it right.
Learning
Stories and exhibits people remember, for museums, schools and visitor centres.
Customisation
Built around your brand, your space and your audience, never a template.
Content that keeps them playing
More than a headset in a room
As content experts, we go beyond gameplay. We craft the virtual worlds, and we curate the content that keeps players coming back.
- Storylines and characters that give every game a reason to play
- Interactive challenges and tournaments that bring people back
- VR arcades linked to real sports facilities
- AR elements and companion apps that extend the game to visitors' phones
What we deliver
From first idea to opening day
- 01Concept & visitor journeyFrom the brief and audience to how people arrive, queue, play and leave.
- 02Game & content designStorylines, characters, challenges and tournaments that keep players coming back.
- 03Hardware & fit-outHeadsets, simulators, screens and booths, chosen for the experience, not the trend.
- 04Installation & staff trainingOn-site set-up, testing and a handover your team can run every day.
- 05Companion apps & ARLeaderboards, mobile apps and AR layers that link the venue to players' phones.
- 06Maintenance & updatesSupport, new content and updates that keep the attraction fresh for years.
Sectors we serve
- Museums & observation decks
- Tourism, leisure & entertainment
- Real estate & interior design
- Consumer goods
- Sports
- Luxury
- Automotive
- Training & education
- Healthcare
- Government
Related projects
Selected work
VR Park, The Dubai Mall
VR Sports Arcade
The region's first all-sports VR arcade, a joint venture with Emaar Entertainment, featured on Dubai TV and Abu Dhabi TV.
View project →Pop-ups & launchesVR Sports on tour
VR sports booths at Ain Dubai, Bluewaters, Bloomingdale's in The Dubai Mall and Nad Al Sheba.
View project →Dubai AI in Sports ConferenceVR tennis game
A VR tennis challenge with gamification and prizes, at the Dubai Duty Free booth.
View project →FAQ
Which venues do you build attractions for?
Malls, observation decks, museums, visitor attractions, exhibitions, brand spaces, sports venues and live events, in Dubai, across the UAE and beyond.
Can the attraction run without your team on site?
Yes. Every attraction is built for daily use, with simple operation for your staff, training at handover and support when you need it.
Can you create a pop-up version for an event?
Yes. We build VR booths and activations for launches, seasons and events, with branded games, leaderboards and prizes, and we set them up in days.