Discovery
We immerse ourselves in your vision, goals, audience and challenges, then brainstorm ideas together.
Service 09 / 09
Concept creation
IdeasSketchesWireframesPrototypes
Original concepts and installation ideas, from first sketch to launch.
A holistic approach from beginning to end. A goal and an audience are enough to start.
We shape your idea into a concept, sketches and a prototype before anything is built, refined until it fits your brand and your visitors.
We also create original concepts of our own: attractions we believe should exist, ready to adapt for partners.
At a glance
How we do things
Conceptualisation
Designers and technologists turn the idea into sketches, wireframes and concepts that fit your brand.
Prototyping
Interactive prototypes let you test the experience first-hand and refine it before we build.
Testing
User testing and feedback sessions make sure quality and performance meet a high bar.
Launch
We handle deployment, from exhibitions and event installations to campaigns and apps.
Start from an idea
Test it before we build it
Every concept is designed around how people actually move and engage in a real space, then proven with a prototype.
- Discovery workshop and research
- Storyboard and visitor journey
- Wireframes and interactive demo
- A clear build plan for launch
What we deliver
What you get
- 01Discovery workshopYour goals, audience and constraints, mapped together.
- 02Concept & storyboardThe idea told visually, scene by scene.
- 03Visitor journeyHow people arrive, interact and leave, step by step.
- 04WireframesScreens, flows and layouts before design and build.
- 05PrototypeAn interactive demo you can try and share.
- 06Build planTechnology, hardware and steps to launch.
Sectors we serve
- Museums & observation decks
- Tourism, leisure & entertainment
- Real estate & interior design
- Consumer goods
- Sports
- Luxury
- Automotive
- Training & education
- Healthcare
- Government
Related projects
Selected work
Mixed reality
Mixed reality museum
Artefacts that leap off their frames and tell their own stories, in mixed reality.
View project →Augmented realityAR mirror
A mirror that becomes a portal: try on outfits and hairstyles, or jump to faraway places.
View project →All projectsOur work
Attractions, AR, VR, AI and 360° projects, from concept to launch.
View all projects →FAQ
Can you start from just an idea?
Yes. We turn a goal and an audience into a concept, sketches and a prototype before anything is built.
Do you only build your own concepts?
No. We build for clients, and we also create original concepts of our own.
What do I need to get started?
Clear objectives and a defined audience. We help choose the right technology and hardware, and test with real users along the way.