Project 05
VR Sports on tour
BluewatersAin DubaiBloomingdale’sNad Al Sheba2023
Spin-offs, launches and pop-ups that take VR Sports beyond the arcade.
The challenge
Bring the VR Park arcade thrill to outdoor events and stores, for all ages.
What we built
Branded VR Sports booths. At Bluewaters’ winter wonderland: ski races, snowy football and snowball fights.
The result
Pop-ups across Dubai, from Ain Dubai to Nad Al Sheba, and VR basketball at Bloomingdale’s menswear launch.
- Bluewaters winter wonderland
- Ain Dubai
- Bloomingdale’s
- Nad Al Sheba
- All ages
The brief
Take the thrill of the VR Park arcade beyond the mall: to outdoor events, launches and stores across Dubai.
Each activation had to work for all ages, draw a crowd and turn passers-by into players.
Bluewaters winter wonderland
In 2023 we transformed part of Bluewaters’ winter wonderland into an adrenaline-pumping VR arena. Guests stepped into a winter sports paradise.
- Ski race hit the slopes at high speed.
- Snow football score goals on a snow-covered pitch.
- Snowball fight perfect your aim in a virtual battle.
Stunning graphics and realistic gameplay transported players to winter landscapes and pulse-pounding competitions. Some competed against friends, others simply enjoyed the game.
More pop-ups
VR Sports spin-offs and pop-ups also appeared at Ain Dubai and Nad Al Sheba.
At Bloomingdale’s in The Dubai Mall, we helped kick off the store’s menswear focus with VR basketball.
Impact
VR Sports reached new audiences far beyond the arcade, with excitement for all ages.
Want the full story of the arcade where it started? See the VR Sports Arcade
Videos
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