Project 07
VR tennis game Dubai Duty Free
Dubai AI in Sports ConferenceDubai Duty Free booth
Centre court, in VR. Serve, smash and play for prizes.
The challenge
Give visitors at a busy conference booth the thrill of centre court in a few minutes.
What we built
An immersive VR tennis game with intuitive controls, gamification and prize rewards.
The result
Players stepped onto centre court against virtual opponents: a fun, memorable draw for the Dubai Duty Free booth.
- VR tennis
- Gamification
- Prize rewards
- Dubai Duty Free booth
The brief
At the Dubai AI in Sports Conference, Dubai Duty Free wanted its booth to stand out and draw a crowd.
The idea: merge virtual reality with the excitement of the Dubai Duty Free Tennis Championships, one of the world’s most prestigious sports events, and let anyone play on centre court.
The experience
Players were transported from the stands to centre court, stepping into the shoes of their favourite tennis stars. They delivered serves, executed volleys and battled virtual opponents for victory.
State-of-the-art graphics made players feel truly part of the action. Gamification and prize rewards gave every match a goal and kept the crowd coming back.
How it works
- VR graphics an electrifying virtual arena that feels like the real court.
- Intuitive gameplay easy to pick up, for fans of every level.
- Gamification scores, challenges and prizes.
Impact
The VR tennis game gave visitors a new level of immersion and excitement, and kept the Dubai Duty Free booth busy. It was also a powerful way to promote the tournament and its sponsors.
It generated buzz, engagement and anticipation for the championships. Professional tennis, brought to life in a way that was both immersive and accessible.
For an AI and sports audience, it was a hands-on showcase of how far VR can push sport and entertainment.
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