Project 04
Observation deck attractions
Observation decks
Unforgettable moments with interactive viewing, planned from the first site walk to the last sightline.
The challenge
A great view is only the start. Visitors want to know what they are looking at, in their own language.
What we built
Our extended-reality line for decks: AR overlays, 360° views, multimedia content and AI.
The result
Proven at At the Top, Burj Khalifa: 200+ points of interest in 6 languages. See the Burj Khalifa project →
- Augmented reality
- Multilingual
- 360° view
- Multimedia content
- AI-driven
The brief
A great view is only the start. Visitors want to know what they’re looking at, in their own language, and to leave with a moment worth remembering.
Observation decks need attractions that run every day, in busy public spaces, for visitors from all over the world.
Our deck attractions
Our extended-reality line for observatory decks turns viewing points into interactive attractions that combine augmented reality, 360° views, multimedia content and AI, in multiple languages.
Planned around the deck
Every deck is different. We plan each attraction from the first site walk to the last sightline: where visitors stand, what they see and how they move.
What’s inside
- Augmented reality facts and stories pinned to the real skyline.
- Multilingual content for visitors from around the world.
- 360° view explore the full panorama, not just one angle.
- Multimedia content images, video and interactive layers.
- AI-driven smarter, more responsive viewing.
A niche expertise that reached new heights
It builds on our interactive telescopes at At the Top, Burj Khalifa: 200+ points of interest in 6 languages, part of the deck for nearly a decade.
Like all our permanent installations, it is engineered to run daily in high-traffic environments. See the Burj Khalifa project
Gallery
