How Powerful are Unexpected Brands Collabs ?

To augment their offerings, airlines around the world are turning to the #Metaverse as the #aviation industry is picking up pace in the virtual worlds. Let’s have a closer look:

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#UAE‘s major local carriers have all taken the lead to jump into the Metaverse. Emirates, one of the Metaverses the most awaited, announced an investment of $10 millions while Etihad launched its first #nfts collectibles “EY-ZERO1”. Dubai Airport Freezone – DAFZ also joined the movement with their very own #METADAFZ and Roads and Transport Authority announced a digital twin of the metro. When the whole ecosystem is in symbiose, every player will benefit from such journey in the virtual worlds.  

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Qatar Airways has already launched its own virtual world with #QVerse where users can visit the cabins, and even the Hamad International Airport in the simulation of a boarding experience – one of the first to enter the “try, test, adjust, repeat” process before anyone else.

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American Airlines also made the move into the Metaverse opting for a very realistic format that reflects their brand, and real-life experiences, while offering that to others who might not have a chance to try their product. 

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Low-cost carrier Vueling Airlines  plans to offer passengers the opportunity to visualise their travels and track carbon emissions and book “carbon positive” transportation through the metaverse.

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Airbus has confirmed its interest in exploring the future in air travel in the Metaverse by launching a competition which gathered 60 applicants. Boeing‘s “plane of the future” will take shape in the Metaverse in a move that could revolutionize its design through digital replicas and production process. 

Other airlines have made public their interest Singapore Airlines 🇸🇬 Lufthansa 🇩🇪 


💥 So, how can the Metaverse enhance the passenger experience?  

✈ Explore signature brand experiences all-in-one  

✈ Access to places usually not accessible, while socializing with staff and passengers

✈ Visualize and plan full trips, on and off plane

✈Participate to product/service co-creation



💥 On the other hand, internal organizations benefits are numerous. Airlines intend to bring together services, design, and production into a unified digital manufacturing system to then run tests & simulations on the digital twin of the product. Without counting the potential to run full training and hiring inside the Metaverse. 

An industry to follow closely…