Project 10
AR football game IFFCO · Tiffany Break
UAE2015
Score big: an augmented reality football game that brought fans closer to the brand.
The challenge
Help IFFCO, a leading FMCG company in the UAE and the region, connect with its customers in a new way.
What we built
An AR mobile football game for Tiffany Break, with 3D gameplay and a connected leaderboard.
The result
One of the first AR games in Dubai, and a new standard for customer engagement in the region.
- AR mobile game
- 3D gameplay
- Connected leaderboard
- 2015
The client
IFFCO is a leading FMCG company in the UAE and the region. For its Tiffany Break brand, it wanted a new way to engage customers.
The game
We combined the passion for football with augmented reality. Using our expertise in 3D and game design, we built an AR mobile game that puts the pitch in your hands.
Interactive gameplay and a connected leaderboard turned every match into friendly competition, and brought players closer to the brand.
Why it mattered
Back in 2015, this was one of the first AR games in Dubai. It set a new standard for customer interaction and brand innovation in the region.
Highlights
- 3D gameplay immersive football in augmented reality.
- Leaderboard connected scores for friendly competition.
- Brand loyalty play time that is also time with the brand.
Video
Gallery
