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Project 19

Emta Meta Metaverse explainers

Video series2023

Presenter in a neon virtual studio from the Emta Meta series by ARKUB

Unlocking the metaverse: informative insights in motion.

The challenge

The metaverse is coming into daily life, but most people still don’t know what it is.

What we built

Emta Meta, a series of short animated explainers. “Emta” is Arabic for “when”.

The result

Complex ideas made simple and accessible, so people are ready when the metaverse arrives.

The idea

Emta Meta is a series of short, informative clips about the metaverse. “Emta” is Arabic for “when”.

The name says it all: the metaverse will become part of daily life, and the series makes sure people are ready when it does.

How we explain it

The series uses comparisons and everyday terms to simplify a complex topic. By drawing parallels with things people already know, it makes the metaverse accessible to a wide audience.

Engaging visuals and clear narratives guide viewers step by step.

Episodes

  • What’s the metaverse?
  • What’s the difference between Web3 and the metaverse?
  • What’s the difference between NFTs and crypto?

Videos

What’s the metaverse?
What’s the difference between Web3 and the metaverse?
What’s the difference between NFTs and crypto?

Gallery

Emta Meta episode title card
Emta Meta episode on NFTs and crypto
Emta Meta episode: what is the metaverse?

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